Monster Energy, maker of caffeinated liquid crank, has a long and legendary history of being roughly the most obnoxious trademark bully on the planet. It faces stiff competition in this arena of bad, of course, but it has always put up quite a fight to win that title. The company either sues or attempts to block trademarks for everything that could even possibly be barely linked to the term “monster” in any way. One such case was its opposition to a trademark registration for Monsta Pizza in the UK. Pizza is, of course, not a beverage, but that didn’t stop Monster Energy from trying to keep the pizza chain from its name. It lost that opposition, with the IPO pointing out that its citizens are not stupid enough to be confused between drinks and pizza.And that should have been the end of the story, except that this is Monster Energy we’re talking about, so of course it appealed its loss. Its grounds for appeal amounted to “Nuh-uh! The public really might be confused!” Thankfully, Monster Energy lost this appeal as well.
The company formerly known as Cambridge Analytica shocked the media today when it announced an immediate shutdown and liquidation of its business.That “shutdown,” however, may be short-lived as official documents indicate those behind the controversial analytics company will be launching as a new firm with a less-toxic brand.