The best way for Hollywood to defeat piracy is by making content available, legally. To further this effort dozens of video on demand services have been launched throughout the world. However, not all of these services are happy with how the major studios treat them, and today we hear why.
The account below comes from an employee of a mid-sized video on demand (VOD) service in Europe.
To avoid repercussions from the major studios the author prefers to remain anonymous
Despite its current difficulties in maintaining an efficient online presence, The Pirate Bay remains the world’s most hounded website. Entertainment industry companies around the globe have made the notorious site their number one anti-piracy target and legal action continues in many regions.
Perhaps one of the most interesting at the moment is the action filed last November by Universal Music, Sony Music, Warner Music, Nordisk Film and the Swedish Film Industry. It targets Swedish ISP Bredbandsbolaget (The Broadband Company) and effectively accuses the provider of being part of the Pirate Bay’s piracy machine.
The papers filed at the Stockholm District Court demand that Bredbandsbolaget block its subscribers from accessing The Pirate Bay and popular streaming portal Swefilmer. In December the ISP gave its response, stating in very clear terms that ISPs cannot be held responsible for the traffic carried on their networks.
Last month on February 20 the parties met in the Stockholm District Court to see if some kind of agreement or settlement could be reached. But the entertainment companies’ hopes have been dashed following the confirmation that Bredbandsbolaget will not comply with its wishes.
“It is an important principle that Internet providers of Internet infrastructure shall not be held responsible for the content that is transported over the Internet. In the same way that the Post should not meddle in what people write in the letter or where people send letters,” Commercial Director Mats Lundquist says.