It’s no secret that Sony has never been shy about wielding trademark like a cudgel. That said, there seems to be something new brewing with the company in its recent attempts to trademark fairly common terms, worrying some that it would use those trademarks in the same heavy-handed way. The first of those attempts was the recent Sony filing for a trademark on the term “Let’s Play”, which any gamer will recognize as the term for popular YouTube videos showing games being played, often offered by well-known YouTube personalities. While the USPTO had already refused the trademark on the grounds that a prior mark for “Let’z Play” had already been registered, a law firm that specializes in gaming law jumped in to try and have the court instead declare that “Let’s Play” is now a generic term.