Exxon Sues Roxx Vodka Over Xs: Oil And Vodka Are Oh So Similar | Techdirt

“ExxonMobil is pursuing legal action against Nielsen Spirits for violating our trademark rights by using a three-stroke interlocking X design in the logo for its new ‘Roxx Vodka’ beverage, and using a three-stroke interlocking X design alone,” Holbrook said. “The public associates the three-stroke interlocking X design with ‘Exxon’ and ‘ExxonMobil,’ and they represent a valuable part of ExxonMobil’s branding. ExxonMobil has protected its three-stroke interlocking X design with numerous trademark registrations, and has been using its three-stroke interlocking X design both alone and as part of ExxonMobil’s distinctive family of ‘Exxon’ and ‘ExxonMobil’ marks for decades.”

Source: Exxon Sues Roxx Vodka Over Xs: Oil And Vodka Are Oh So Similar | Techdirt

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