Verizon trots out analyst to say unlimited data is bad for customers

Got a data cap on your smartphone? You should be grateful, according to an opinion piece that Verizon Wireless published on Friday.

“Let’s face it, if everyone had unlimited data and used it fully, the performance of the networks would suffer because of bandwidth restrictions and the ‘shared resource’ nature of wireless,” industry analyst Jack Gold, founder of J. Gold Associates, wrote in an article titled “The Lure of Unlimited Wireless Data—Is It Necessary?”

Gold went on to write that customers have shifted high-bandwidth activities to Wi-Fi networks, where usage doesn’t count against cellular data caps, and that “users are very well served by current wireless data plans, and really don’t require more. So, while unlimited data may sound attractive, there is no practical effect of data limits on the majority of users.”

Link (Ars Technica)

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