Nintendo’s never-ending desire to control how YouTubers review its games or do “let’s plays” has been laughable from the start. From the trust-destroying agreement YouTubers had to enter into in order to get access to visual content to the beauracratic nightmare individuals had to wade through just to get a video approved for monetization, the whole thing started off on messy footing. And the biggest issue in all of this: Nintendo still can’t seem to grasp that these YouTubers are giving the company free advertising. Gamers love the kinds of videos these YouTubers produce. They use them to make purchasing decisions, to become interested in new games, and to fuel word-of-mouth advertising that no trumped up ad campaign could ever possibly hope to achieve. Why make any of that more complicated by creating an approval system for the videos? And, more importantly, why take away the incentive for fans to promote your games by demanding a share of their YouTube revenue?
Well, the program that’s a mere few months old has already resulted in the first major YouTuber proclaiming that Nintendo games will no longer be covered. Angry Joe (Joe Vargas) has one hell of an online following in the gaming YouTuber community and, following a spat over his Mario Party 10video, Nintendo is dead to him.
Joe “Angry Joe” Vargas, who commands nearly two million subscribers on YouTube, has decided to stop covering Nintendo games, following a dispute over a Mario Party 10 video. Angry Joe’s Mario Party 10 video was flagged by YouTube, and while it’s possible for him to keep the video online, he can’t make money off it. It’s easy to imagine why he’s upset.
He tweeted about the decision a few days ago:
That sort of says it all, doesn’t it? Millions of gamers who went to Angry Joe for help in where to spend their gaming dollar will no longer be directed by Joe to Nintendo games via reviews and gameplay footage. For Angry Joe followers, Nintendo might as well not exist. What’s particularly insane about this is that the YouTuber Nintendo affiliate program described above wouldn’t even have applied to this particular video, since some Nintendo games, Mario Party 10 among them, don’t even qualify for coverage under the program. Why Nintendo would seek to piss off a popular YouTuber over a video for a game that wouldn’t have been granted the okay under the affiliate program is beyond me.
Here’s a case where Nintendo has locked up 100% of the ad revenue on Angry Joe’s video, despite the fact that it’s not Nintendo’s copyright-covered content viewers are coming to watch. That’s not only unfair, it’s biting the very hand feeding Nintendo’s coffers and sending the company new customers. This is the first major YouTuber to jump off the Nintendo ship, but it almost certainly won’t be the last.