This is not how this works… This is not how anything works.
Entertainment companies all around the globe bemoan the fact that their creations cost millions to create and often require years of preparation, but all that can be undone in an instant by pirates.
It’s certainly true that any media – whether movies, music or software – can be instantly cloned and distributed to a potential audience of hundreds of millions. According to the industry the doomsday scenario of this position is that filmmakers, musicians, authors and coders will eventually give up the game and go do something else more profitable instead.
Of course, this hasn’t happened yet, largely due to the fact that the public is still digging deep. Hollywood, for example, is having its best year on record. But what if all content suddenly stopped appearing on physical and digital shelves. What would the pirates do then?
Well, if the threats of India’s Tamil Film Producer’s Council (TFPC) come to fruition, we won’t have long to find out. Plagued by the menace of persistent and large scale piracy of their movies, the Council is close to making the most radical stand against copyright infringement ever seen.
Yesterday the TFPC held their general meeting and of course piracy was high on the agenda. Several solutions were reportedly discussed but one came to the forefront – a complete boycott on releasing films for the foreseeable future.
“Some groups wanted a six-month ban, while others wanted a three-month ban,” said council president Kalaipuli S Thanu.
The producer and distributor, who regained control of TFPC in January following allegations of corruption against his rivals, said that something drastic needs to be done.
“The basic fact is that all producers are suffering losses and we have to look into that. We have asked them for some time to call in all the parties concerned and try to reach a resolution that is beneficial to everybody.”
In addition to promising the establishment of a dedicated anti-piracy unit compromised of ex-police officers, Thanu says that not releasing movies at all will be the best way to hit pirates.
“Piracy will automatically stop when there’s no content. When we stop film releases, say for three months, the movie pirates will go out of business. We are looking into this option because film producers have suffered heavily in the last 24 months,” Thanu said.