Due to complicated licensing agreements Netflix is only available in a few dozen countries, all of which have a different content library.
The same is true for many other media services such as BBC iPlayer, Amazon Instant Video, and even YouTube.
These regional blockades are a thorn in the side of Andrus Ansip, Vice-President for the Digital Single Market in the European Commission. In a speech this week he explained why these roadblocks should be abolished.
“Far too often, consumers find themselves redirected to a national website, or blocked. I know this from my own experience. You probably do as well,” Ansip said.
“This is one of many barriers that needs to be removed so that everyone can enjoy the best Europe has to offer online. It is a serious and common barrier, as well as extremely frustrating,” he added.