Cable’s Latest Great Idea: Speed Up Programs So They Can Stuff More Ads Into Every Hour

The latest example of cable industry tone deafness? With cable and broadcast ratings continuing to fall, more and more people have been complaining that the industry increasingly likes to speed up programs notably so more ads can be stuffed into every hour. By speeding up Seinfeld by about 7.5%, for example, the industry can manage to deliver an extra two minutes of ad time during the program

Link (Techdirt)

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