Shock and horror, it looks like actually offering a good product makes people want to pay?
A countrywide survey in December 2014 showed that just 4% of Norwegians under 30 years still used illegal file-sharing platforms to get hold of music.
Even better for the worldwide industry, less than 1% of people under 30 years said that file-sharing was their main source of obtaining music.
“We are now offering services that are both better and more user-friendly than illegal platforms… In [the past] five years, we have virtually eliminated illegal file-sharing in the music industry.”