An, er, enterprising individual has attempted to register the phrase “Je Suis Charlie” as a trademark in Belgium, Luxembourg and the Netherlands.
The Benelux Trademarks Office told El Reg on Tuesday that it had received an application in Dutch to register the slogan just one day after the staff of Charlie Hebdo were murdered in an extremist attack last Wednesday.
Je Suis Charlie was quickly picked up globally as a cry of solidarity in defence of freedom of expression.
Many have been quick to condemn the attempt to cash in on the atrocity, although this is not the first such attempt, as T-shirts bearing the slogan were for sale in Paris just days afterwards.
Belgian resident Yanick Uytterhaegen’s trademark application covers multiple products including laundry and cleaning products, printed matter, clothing, footwear, toys, decorations for Christmas trees, fruit juices, and even beer.