Each week Google removes millions of ‘infringing’ links from search engine results at rightsholders’ request, 9.1m during the last documented week alone. In the main Google removes these links within hours of receiving a complaint, a record few other large sites can match.
But no matter what Google does, no matter how it tweaks its search algorithms, it’s never been enough for the MPAA. For years the movie group has been piling on the pressure and whenever Google announces a new change, the MPAA (and often RIAA) tell the press that more can be done.
By most standards, this October Google really pulled out the stops. Responding to years of criticism and endless complaints that it’s one of the world’s largest facilitators of pirate content, Google came up with the goods.
But this, ofcourse, wasn’t enough for the MPAA.
In response to the snub, Google pressed the ‘ignore’ button. A top executive at Google’s policy department told the MPAA that his company would no longer “speak or do business” with the movie group.
In future Google would speak with the studios directly, since “at least three” had already informed the search engine that they “were very happy about the new features.”