It turns out that this story wasn’t complicated enough. New reports have come out to suggest the viral media company behind the hoax threats is itself a hoax attributed to a couple of people known for their spamming tactics. Per Business Insider: “Rantic Marketing is a fake company run by a gang of prolific internet spammers used to quickly capitalize on internet trends for page views. The group go by a variety of different names. Collectively, they’re known as SocialVEVO, but as the Daily Dot reports, their names are alleged to include Jacob Povolotski, Yasha Swag, Swenzy and Joey B. The only known video footage of the group is a rap song about pickles that they used dubious spam techniques to make incredibly popular. The song used to have over 8 million views on YouTube.” Delightful.